Audrey Tsang
Leadership Coaching & Consulting

For founders and leaders building things that matter.

Most people come to me carrying something they can't say out loud, to their team, their board, or their co-founder. Change is imperative, in their work and often their lives. I coach the people pushing towards that change, and I advise their companies on the product and business decisions pushing their vision forward.

Let's work together
Audrey Tsang seated in an armchair, leaning forward and smiling
Audrey Tsang in an apricot top, looking into the camera

Hello, I'm Audrey

I've spent the last two decades building products and leading teams at the edge of consumer technology and health. Most recently, I was CEO of Clue, the science-based period and cycle tracker, trusted and loved by 10 million MAU globally. There, I built the consumer subscription business from scratch, transformed the organization into a regulated medical-device company, and restructured the business for profitability while very earnestly trying to solve the women's health gap.

Before that: the first PM at Yelp, co-founder of Waddle, Director of Mobile at HotelTonight, and Product Leader at Pinterest.

Over that time I've come to believe two things. First, that the way we lead is inseparable from the way we live in our bodies. That tight knot in your stomach as you confront an impossible decision or the way your shoulders relax when you're around people you trust. That is intelligence, not a tic. Second, that you have to find your values and then find the strength to lead by them when it costs something. I know the pull to contort into rooms built for someone else. The clearest, best decisions I've made came instead from knowing exactly who I am and what the situation in front of me actually needed. That's the work I coach people through.

Certified Professional Co-Active Coach (CPCC) credential seal from the Co-Active Training Institute

Certified Professional Co-Active Coach (CPCC), Co-Active Training Institute. B.S. and M.S. in Computer Science, Stanford; MBA and MEM, Northwestern. Born and raised in San Francisco, seven years in Europe, back home now.

Working with me

1:1 Coaching

You spend all your time thinking about your company's growth or your team's. This is a recurring one-on-one focused entirely on you and your growth. We'll clarify what you actually want and build the somatic and emotional awareness to lead from steadiness rather than reaction.

Co-founder Coaching

As a former Co-CEO of Clue and co-founder myself, I know first-hand how much early investment in the founding relationship matters. Sessions mix individual and joint work, and surface the collective strengths, tensions, and blind spots before they surface themselves.

Advisory

An ongoing outside perspective to help you and your leadership team get to clarity on product strategy, fundraising story, board prep, org design, or the decision you just keep circling. With 20 years of having lived it, I'll question, challenge, and keep you accountable to solving the real problems and moving your company forward.

Product Consulting

AI has made building products faster and cheaper than ever. What it hasn't done is tell you whether the product is right. For established companies launching new ventures, I step in as an experienced operator to develop the product and go-to-market strategy for that new opportunity. I'll develop real data and learnings to inform an actionable strategy.

"She hears the thing underneath what I said, and hands it back to me in a way I can actually work with."

Placeholder — founder, seed-stage health

"Six months in, the conversations I used to avoid with my co-founder are the ones we have first."

Placeholder — co-CEO, Series A

Get in touch

I offer a free and confidential 30-minute intro call to understand what's going on, what you're hoping to get from coaching, and whether we're a fit. Reach out through this form, and I'll get back to you within 48 hours to find a time.

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